/ Conduct Index / Forerunner Ventures
Forerunner Ventures
Tier 1 Seed Fund · Seed · Series A
B+
Good (B+) — Capital Conduct Grade
Forerunner Ventures (Kirsten Green) is the leading consumer-focused seed/A fund. Strong consumer brand category track record. Term-sheet behavior generally founder-favorable; consumer-specialist focus produces deep category mentor network.
85
Composite / 100
Where this grade comes from.
Term Sheet Honesty
B+
Founder-Friendliness
B+
Follow-On Discipline
B+
Exit Support
B+
Network Quality
B+
Key events & disclosures.
- Founded 2012 by Kirsten Green
- Consumer specialty
- Warby Parker, Glossier, Bonobos portfolio
- Strong consumer-brand mentor network
/ Best for
Consumer-brand founders seeking specialist seed partner with strong category track record.
/ Watch out for
Consumer-focus; not suitable for B2B / enterprise founders. Specialization is depth, not breadth.